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Digital Marketing

When It Comes To ‘Digital’ We Know What Works

So you’ve decided that this is your year! The year that you’ll be hunting for more of the ‘right’ types of customer to allow you to increase the profit in your garage and even reduce your stress levels.

You know that to do this, you need to do some marketing. But….

There are a lot of people out there who claim to be ‘experts’ and you’re not sure what to do, where to start or who to believe.

Well, you’re in the right place! Our team has decades of experience and a proven track record both in our industry and in driving digital revenue for some of the largest businesses in the UK. So we can help garages just like yours get the digital business results you deserve.

Why Auto IQ

Everyone Loves a Plan

When it comes to growing your business, you need a clear plan. Clear steps towards a specific outcome, with specific targets. Although, when it comes to marketing you’re probably not sure where to start? Well that’s exactly where Auto iQ can help.

Our experience, team and renowned training techniques enable us to develop your whole business.

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Every project is different

Whether you’re a well established garage wanting to pivot more towards certain marques, a new business with no customers, a specialist garage requiring more of the same customer or whether you are branching out into new locations – there are many different things to consider.

Add to that the volumes you are looking to drive, the market potential and the competitor activity in your local area will all be different and therefore the shape and scale of the marketing activity needs to be tailored to your garage.

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Your Path to Success

Whilst every project is different, there is a path we advocate to deliver more of the right types of customer to your garage. That means starting with a clear target – how many customers, of what type, over what period of time. And we’ll help you calculate this to ensure you increase your profit!

The Path to Getting More Of The Right Clients

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So, you’ve worked out your targets, but where to start with your marketing?

1. Your Website is the Foundation

But not any old website, one that ranks well with the search engines and converts well when customers reach you.

Speak to us about how we can help with your website.

2. Google My Business, Reviews & Posts

An active GMB account is one of the very best ways for you to appear in the ‘map-pack’ on Google. The Google Map Pack is the most prominent and sought-after position in Google’s local search results.

According to research the Google Maps Pack grabs as much as 44% of the total clicks on search engine results pages.

Put simply, getting in the map-pack means more customers.

Speak to us about how we can help with improving your search performance.

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3. Optimise local directories

Keeping your business listings consistent and correct across the internet is the basis of local SEO. Putting your contact details on your website is not enough, because Google uses multiple directories to cross-check and validate your name, address, phone number (NAP), and other business data.

That is why you need to manage your business data on various maps, apps, search engines, social networks, and vertical directories. This will aid local SEO and ensure your business is ‘voice search’ ready.

We have identified c. 50 online directories garages should be listed on. Let us help you with this.

Speak to us about how we can help with improving your social media performance.

4. Create an engaging Facebook business page

With over 50 million users in the UK, Facebook can’t be ignored as a place to engage with your local customers. But with every business competing for attention how do you cut through? Use the 3 Es: excite, educate & entertain!

Speak to us about how we can help with improving your search performance.

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6. Search Engine Marketing – AKA Google Ads!

Boost customer acquisition by using Search Engine Marketing. This is ‘paid for’ marketing, the most popular one being Google Ads.

Google Ads should be considered if you need to grow certain types of business more quickly than ‘organic’ sources of business are currently providing.

Having highly ranking organic listings together with Adwords further boosts customer acquisition – if a prospect has seen your Ad but not clicked and subsequently sees your highly ranked organic listing, they’ll be more inclined to click your organic listing than your competitors.

We are helping other garages, like you, to increase the number of premium brand customer enquiries based on our proven Ads strategy. A strategy that is focussed on delivering you more gross profit from more of the customers you want!

Speak to us about how we can help with Google Ads.

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7. Re-target and Nurture

You’ve spent time and money attracting new clients, it would be a crying shame if they left. That’s why it’s important to nurture them, building a relationship with them and reducing churn. Regular contact is imperative, whether that’s email, text or another marketing channel.

If you’re looking to keep your existing customers engaged, talking to them regularly and providing relevant, targeted offers, our Sales Hawk product may be right for you!

Speak to us about how Sales Hawk can engage your current customers and encourage them to buy more.

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So, how are you performing and what should you focus on?

Call us to find out how we can help!