Suzie Batten
Essential Reads from Auto iQ’s Experts.
Meet Our Trailblazers: Success Stories Powered by Auto iQ
Suzie Batten
Winning the Service War: Independent Garages vs Dealership Goliaths
Garage owners, take note: Audi's sleek new online service campaign is more than just industry noise—it's a serious play to corner the market on servicing...
News
“F*** It! I’ve Had Enough!”
When you're running a garage, there are those days that just push all your buttons....
The Art of Original Thinking in the Garage Industry: Driving Ahead of the Pack
In an industry where competition is as fierce as in the garage business, standing out doesn't just mean being better—it means being different.
The Secret Sauce Behind Top Garage Achievers
Celebrate the success of our Business Accelerator alumni—10 finalists & a top prize in Top Garage awards!
Return of the Peaky Blenders
Last weekend saw the return of the Peaky Blenders, as the Auto iQ team headed to Birmingham for their annual presentation at Garage Hive’s The Blend.
Good marketing pays for itself!
If I got £1 for every time I heard the phrase “I don’t see the point in marketing….it’s too expensive” I’d be a wealthy person.
Your business is dead if you don’t take sales seriously
I know what you’re thinking, “eugh sales.” I get it; you’re a business owner or mechanic, and the last thing you ever dreamt of being was a salesman!
Why Technician Efficiency is Bullsh*t
Clickbait? On first thought, I wouldn’t blame you for thinking that. But bear with me and I’ll show you why there’s a LOT more to the productive output of your technicians than meets the eye.